IADA judges are highly respected experts from renowned design institutes and design houses. They form an independent judging anel to evaluate the works of the entrants and to recognise the most creative works as award winners.

Anne Odling-Smee

Anne is the founder and principle partner O-SB design, a leading London design house known for its creative, intelligent and visually impactful campaigns.

Anne’s accomplishments have been recognized by her peers and she is a highly sought-after lecturer, both in the UK and abroad.

Her impact on contemporary print design can also been seen in her writings for such publications as Eye Magazine and Phaidon as well as being the author of The New Handmade Graphics (RotoVision 2003).

In 2011 Anne founded her second design agency: Design Science (, which she now runs alongside O-SB.

Anne has taught communication design in the UK and abroad for over 16 years, including at Central Saint Martins and the Royal College of Art in London.

Mark Jackson

Mark Jackson is one of the UK’s leading curators and lecturers in Fine Art Critical Theory and Curatorial Practice. Mark lectures at Northumbria University where his research interests span fine art, sound art and curating. Outside the Ivory Tower, Mark is also the Curator and cofounder of IMT Gallery, London, and the Lead Curator of Gallery North, Newcastle.


Victoria is an art and design historian, specialising in modern and contemporary visual culture. At Northumbria University she’92s responsible for convening and delivering contextual modules to c.200 undergraduate Graphic Design students, as well as supervising independent dissertation projects in the final year of the degree programme. In addition, she works closely with our partners at the Academy of Design in Sri Lanka to sure that its courses present the same excellence of graphic design education in an identical form to Northumbria.

Julia Morlok

Julia is a German/British, London based graphic designer. With over 25 year experience, her work ranges from printed matter to fully interactive websites, dealing with simple logo & identity to full brand experiences.

During her career, Julia has worked for and with studios such as Pentagram, Wolff Olins and Meta, to name a few. Her work covers a range of industries including, mobile telecommunications, urban signage, historical houses, retail and B2B.

Julia also has a passion for editorial graphics, with a wide range of books and magazines under her belt. Other interests of Julia include Autism & Epilepsy, restoration of medieval farmhouses and sandwiches.

Recently, Julia mainly works on brands creation, implementation, exhibitions and digital graphics.